The name “Sallie Mae” was such a cute way to put a happy name on indentured servitude but like all ideas, it gradually gets old as everyone figures it out. So what’s a corporation to do? Rename itself. Well, wait. That sounds like they just did it. I’m sure they spent a big chunk of change on a naming consultant. Read Laura Northrup’s coverage at the Consumerist for more. Here’s taste:
In a statement, he explained that the new name stands for what the company does. “Helping our customers navigate the path to financial success is everything we stand for,” he said, not realizing how hilarious that sounds to many of the company’s current customers.